Since 1993, and the naissance of Fret-King® in California, we have been listening to guitarists of all stripes, from the internationally renowned and famous, to the ‘journeymen’ players, to the local heroes, as well as to the design community, the press, our peers and our competitors, incorporating real-world experience and needs into innovative, elegant, player focussed designs which fall instantly to hand, and are endowed with eminently useable features, superb playability, expanded tonal palettes with a signature edge, bringing a fresh twist to the electric guitar and bass world, through a philosophy and identity which is uniquely Fret-King.